ABOUT ASICS
ASICS is an acronym of the Latin phrase ‘Anima Sana In Corpore Sano, meaning ‘A Sound Mind In A Sound body’. And staying true to this philosophy, every ASICS product is made to enable professional and everyday athletes alike to push the boundaries of their physical capabilities.
Innovative from the very start, ASICS’ first pair of shoes, produced in 1949, featured a unique recessed sole design, which mimicked the action of an octopus’ suction cup. They were targeted at Japan’s up-and-coming basketball scene and, despite some notable successes of ASICS athletes in the 1950s and 60s, it wasn’t until the 1970s that the company firmly established itself in the athletics world and became one of the leading manufacturers of running specific shoes.
But not content to rest on its laurels, in 1990 ASICS opened the Research Institute of Sports Science in Kobe, Japan, and has since helped to advance technology in sports shoes and apparel industry wide through studying and analysing the movements of the human body and testing all kinds of weird and wonderful materials.
Today, ASICS is one of the world’s best known makers of performance shoes and apparel and the true runner’s choice, whether at professional sporting events, the Olympics or on a casual run in the park.
POPULAR PRODUCTS
ASICS
Discover the Asics Gel-Kayano 29 featuring FlyteFoam Propel technology in the forefoot for an incredibly responsive toe-off, coupled with a DuoMax support system ensuring stability. The GT-2000, tailored for moderate overpronators, boasts a Dynamic DuoMax support system and well-cushioned Gel technology in the midsole.
For those in pursuit of a supremely soft sensation, the Asics Gel-Nimbus 25 offers opulent comfort from heel to toe. Its resilient FlyteFoam Lyte midsole absorbs shock and propels you forward, complemented by an exoskeletal heel counter for a customised fit.
Regardless of your preferences, our curated collection of performance Asics trainers integrates the latest innovations to ensure enduring comfort throughout your runs. Engineered with technologies like FlyteFoam and Rearfoot/Forefoot GEL, our Asics running shoes deliver exceptional shock absorption and a seamless ride. The mesh uppers provide cooling ventilation during training, and the stylish designs and colour options allow you to make a statement while pushing your performance boundaries.
While our Asics running trainers are brimming with performance-enhancing features, they never compromise on comfort. The Gel-Nimbus and Gel-Cumulus ranges are celebrated for their plush, gel cushioning that cushions every stride. The lightweight foam midsoles offer consistent bounce back and shock absorption mile after mile.
Embrace innovation with comfort technologies and gender-specific engineering, ensuring our diverse selection offers the perfect running shoe for both men and women. No matter the Asics model you choose, you'll experience an advanced running shoe engineered for support, stability, and speed. Elevate your style with striking designs and vibrant colours, making a bold statement on your next run. Explore our complete range today to find the ideal design tailored to your gait and running requirements.
